One of my recent finds of particular interest to vintage enthusiasts and fashion history nerds is this McCall’s Magazine from October 1945.
McCall’s Magazine October 1945
McCall’s Magazine: October 1945 (Inside front cover)
It’s an interesting time capsule of the ideas being promoted to women at the tail end of World War II. There is a heavy emphasis on products and stories surrounding homemaking, new labour saving technologies, and being soft and feminine for your man.
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
There are also a lot of short stories – all with a romance theme.
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
Don’t wait to get hitched! This infographic warns of your waning chances at marital bliss.
McCall’s Magazine: October 1945
Wartime shortages are still evident by the ads and recipes for thrifty options.
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
Of course there are plenty of new fashions – and wartime ‘make d0’ ideas.
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
McCall’s Magazine: October 1945
Hope you’ve enjoyed a peek inside this 60 year old gem. It’s pretty amazing that these ‘disposable’ things survive to give us a glimpse into the past.
~ Heather
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